The contribution aims to examine how the phenomenon of folk Vicenza ceramics during
the second half of the 19th century represented an effort by a provincial and artisanal
world to respond to industrial and mass-produced innovations, primarily originating from
England. Vicenza manufactories, in their endeavor to withstand the influx of stoneware
imports, had to reconsider their manufacturing processes, making them quicker and more
cost-effective. Consequently, they incorporated the use of masks, stencils, lace as a pattern
template for adorning plate rims, and shaped sponges in the decorative phase. This,
in turn, contributed to shaping both the forms and designs of what is commonly referred
to as folk ceramics.