The article traces the significant stages of the famous exhibition of Ferragamo “Seta”,
which ended in 2022, based on its catalog and the essays that compose it.
Starting from the introductory contribution of Stefania Ricci, emphasis has been placed
on the evolution of the foulard of the famous Maison to our days, from the history of the
textile market in the second half of the 20th century, passing through the figure of Fulvia,
the fourth daughter of Salvatore, and of her role in the company and in the art of silk since
1971, to the contributions of artists and students who paid tribute to this precious and at
the same time democratic yarn of the silkworm.
Particular importance is given to the creative process of the “quadro printed on silk”, to
the historical-artistic influences and to the craftsmen and techniques that have led and
lead to its realization, with particular attention to the different characteristics and types
become symbol and icon of the brand.
Contrasts, influences and references to which the noble and imaginative fashion accessory
of Ferragamo lends itself to reflect and accompany the social life over the decades.